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Springhouse Dermatology and Aesthetics (“Springhouse Dermatology,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what information we collect through our website, forms, appointment requests, phone calls, and text messages, how we use and protect it, and the choices you have. This Policy describes our information practices; it does not itself constitute your consent to receive marketing messages or your authorization for uses or disclosures of protected health information. Where applicable law requires consent or authorization, we obtain it separately. You may contact our office to discuss available communication options.
Information We Collect
We collect personal information that you provide directly, including through:
- Website contact forms and appointment request forms
- Phone calls to our office
- Text messages sent to or received from our practice
- Newsletter or promotional sign-ups
This may include your name, email address, phone number, mailing address, date of birth, and any health information you choose to share with us in connection with scheduling or receiving care. Our website and the providers identified below may automatically collect IP addresses, cookie and device identifiers, browser and device information, referring pages, pages visited, and interactions with website features. Depending on the information and how it is combined, this information may identify you or be linked to you; it is not necessarily anonymous.
How We Use Your Information
We use the information we collect to:
- Schedule and manage appointments and respond to inquiries
- Communicate with you about your care, upcoming visits, and account or billing matters
- Process payments
- Send you promotional or marketing communications, where you have opted in
- Improve our website and the services we offer
We use personal information only for the purposes described here, or as otherwise permitted or required by law.
Analytics & Tracking Tools
We use the following tracking and analytics tools on our website to understand how visitors use our site and to measure and improve our marketing:
- Google Analytics
- Google Tag Manager
- Meta (Facebook) Pixel
- TikTok Pixel
- Microsoft Clarity
- WhatConverts
- HubSpot
These tools collect information such as your IP address, device and browser information, and your browsing behavior on our site, including which pages are viewed, how visitors arrive, and how they interact with each page. They do not collect your name or other directly identifying information. You can learn more about Google’s practices at the Google Privacy Policy, and you can opt out of Google Analytics tracking through your browser settings.
Cookies
Our website uses cookies — small text files stored on your device — to support site functionality and to help us understand how our site is used.
We use cookies and similar technologies for essential website functions and, subject to applicable consent requirements and your choices, analytics and advertising. You can review the technologies, their purposes, and available retention information, and change optional settings through your browser settings. Rejecting optional tracking does not prevent you from contacting us or obtaining care.
“Browser settings may block or delete some cookies but may not control all tracking technologies. Our treatment of browser privacy signals is described in Privacy Choices.
Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect your personal information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. No method of transmission over the internet or electronic storage is completely secure, however, and we cannot guarantee absolute security.
Sharing of Information with Third Parties
We disclose personal information to providers that support scheduling, communications, payment processing, website operation, and other practice functions, subject to appropriate restrictions. Providers acting on our behalf may use that information only for the services and other purposes permitted by their agreements and applicable law. We also disclose the non-PHI website-event information described in ‘Analytics & Tracking Tools’ to the identified advertising platforms for the purposes described there. Those recipients are not necessarily acting solely as our service providers. We do not sell or rent personal information for money. We may disclose information when permitted or required by applicable law, including in connection with qualifying business transactions. All disclosures of protected health information remain subject to HIPAA, other applicable confidentiality laws, and our Notice of Privacy Practices. This section does not independently authorize disclosure of protected health information.
SMS/Text Messaging
If you separately opt in, Springhouse Dermatology and Aesthetics may send texts to the mobile number you provide for the categories you select: (1) appointment and nonpromotional customer-care messages and/or (2) promotional messages. Selecting appointment/customer-care messages does not authorize promotional messages. Promotional texts may be sent using automated technology where disclosed in the opt-in form. Consent to promotional texts is not a condition of treatment or purchase. Message frequency varies. Message and data rates may apply. Consent to receive text messages is never a condition of purchasing any service. Message frequency varies. Message and data rates may apply.
- To opt out at any time, reply STOP to any text message you receive from us. We honor reasonable opt-out requests promptly and within applicable legal requirements. You may receive one nonpromotional message confirming your request.
- For help, reply HELP or call us at (610) 601-4228.
- We do not sell or rent mobile information or share mobile information or SMS opt-in data and consent with third parties or affiliates for their marketing or promotional purposes. We may provide this information to messaging providers and other processors solely as necessary to administer our messaging program on our behalf, subject to contractual restrictions against independent marketing use. Ordinary text messages may not be encrypted and may be viewed by others with access to your device. Contact us to request another communication method. Do not send urgent medical concerns or sensitive medical details by ordinary text.
- Text messaging originator opt-in data and consent will not be shared with any third parties.
Your Rights
You may contact us to request access to, correction of, or deletion of personal information, or to stop marketing communications. We evaluate requests under applicable law and may need to verify your identity and authority. Some information must be retained for treatment, legal, recordkeeping, or other permitted purposes. HIPAA does not provide a general right to delete medical records. Rights concerning protected health information, including access and requests for amendment, are described in our Notice of Privacy Practices. An amendment request does not necessarily result in removal or replacement of the original record. To make a request, use the contact information below.
Children’s Privacy
Our general website is intended for adults and is not directed to children under 13. Parents or legally authorized representatives may provide information about children to request or arrange care. Treating pediatric patients does not mean that our general website is intended for children’s direct use. We do not knowingly collect personal information online directly from children under 13 except as permitted by applicable law. If we learn of collection requiring verifiable parental consent, we will stop the affected collection and take appropriate steps to obtain that consent or delete information collected contrary to applicable requirements. Information relating to minor patients may be used for treatment, payment, health care operations, and other purposes permitted by applicable law and our Notice of Privacy Practices. Parent and representative access is subject to applicable law, including protections for care to which a minor may lawfully consent independently. We do not delete medical records that applicable law requires us to retain..
HIPAA & Health Information
As a medical practice, Springhouse Dermatology maintains health information in accordance with the Health Insurance Portability and Accountability Act (HIPAA). Our treatment of protected health information (PHI) is governed by our Notice of Privacy Practices, available on our website at springhousederm.com/notice-of-privacy-practices/ and at our office, and provided to patients at their first visit. Health information we create, receive, maintain, or transmit may be protected health information under HIPAA, including information received through website forms, scheduling functions, telephone calls, and text messages. Whether information is protected health information depends on the information and context, not simply how it was collected. Our Notice of Privacy Practices explains our permitted uses and disclosures of protected health information, our duties, and your rights. It is available through the Notice of Privacy Practices link on this website and upon request at our office. Where this Policy discusses protected health information, it must be read consistently with HIPAA, other applicable confidentiality laws, and that Notice. Acknowledging the Notice, accepting website cookies, or opting in to texts does not by itself authorize uses or disclosures requiring a separate HIPAA authorization.
Changes to This Policy
We may update this Policy by posting a revised version and effective date. We will provide additional notice and obtain consent or authorization where required by applicable law. A policy update does not itself authorize a new use or disclosure that requires separate consent or authorization.
Contact Us
Questions about this Privacy Policy or your personal information can be directed to:
Springhouse Dermatology and Aesthetics
904 Sumneytown Pike, Suite 100, Lower Gwynedd, PA 19002
Phone: (215) 542-0655
Email: info@springhousederm.com
